Campaign Resources

Welcome to the Resources section of the Stop Aquatic Hitchhikers! Campaign website.

The Fish and Wildlife Service and our partners are launching a new segment on this website to provide the opportunity to share resources that have been developed using the brand so that new partners have the ability to use these graphics.  This section will grow over time as our partners share the products they’ve developed including ads, education materials, posters, brochures, presentations, signs, and species specific material.

This section also provides a downloadable PDF “The Stop Aquatic Hitchhikers! 2017 Brand Standards.” This document explains the proper use of the brand and its various elements by highlighting the tag lines, providing some messaging guidance, alternative brand signatures and the brand’s new co-branding capabilities.  You can download the brand graphics directly from the website.

In addition, this document includes some examples of how you might create posters, flyers, signage or other products that you can incorporate the Stop Aquatic Hitchhikers brand.  As long as you keep within these guidelines you can tailor these products to your specific outreach needs to help increase brand awareness and understanding.

Invasive Species Resources

The Stop Aquatic Hitchhikers! partners are essential to raise awareness about aquatic invasive species and empower outdoor aquatic recreation users to help combat this growing threat. Our partners represent a wide range of organization sizes and types including federal, state, tribal and local government agencies, academia, municipalities, watershed districts, zoos & aquariums, conservation and environmental NGOs, clubs and other organizations.

Take the time to check out this list and see if there are organizations with whom you can collaborate. Clicking on the map below will direct you to the appropriate state agency that may be able to answer questions about specific state programs and outreach efforts.

Related Initiatives

As America’s only national fish and wildlife agency, the U.S. Fish and Wildlife Service is charged with protecting fish and wildlife and has taken on the role of fighting aquatic invasive species. Working with partners and the Aquatic Nuisance Species Task Force, the agency created Stop Aquatic Hitchhikers! campaign. This campaign broke new ground and defined new roles and opportunities for the outdoor recreation community to prevent the spread of aquatic invasive species. Inspired by the success of the campaign, other local and regional initiatives have followed. For example, Wildlife Forever created the Clean, Drain, Dry Initiative and the Invasive Species Action Network created the Clean Angling Pledge. Additionally, various local communities have created branded species-specific outreach and action initiatives that focus on preventing the spread of invasive species. Ultimately, this is a national and global issue that is shared by all. The Stop Aquatic Hitchhikers! campaign provides co-branding capabilities, allowing partners to benefit from Stop Aquatic Hitchhikers! history and brand recognition,  while also promoting awareness of local initiatives or specific species.

  • 100th Meridian InitiativeA cooperative effort between local, state, provincial, regional, and Federal agencies to prevent the westward spread of zebra/quagga mussels and other aquatic invasive species in North America.
  • Aquatic Invasive Species NetworkThis website reflects the collaborative efforts of many states and provinces in the western United States and other regions of the country to prevent the introduction and spread of aquatic invasive species by focusing on their pathways of introduction, sharing information and best management practices, developing and implementing outreach campaigns to raise public awareness, and providing training.
  • Aquatic Nuisance Species Task Force: This intergovernmental organization is dedicated to preventing and controlling aquatic invasive species. The Aquatic Nuisance Species Task Force is co-chaired by the U.S. Fish and Wildlife Service and National Oceanic and Atmospheric Administration andstrives to coordinate governmental efforts with those of the private sector and other North American interests.
  • Clean Drain Dry Initiative TM: This initiative uses the Clean Drain Dry message to generate behavior-changing practices in recreational users that help protect natural resources from invasive species. It creates stewardship and relevancy locally using nationally approved best management practices. CD2 can be used in conjunction with other tag lines or brands, yet stands strong as the simple clear message understood by all. 
  • Don’t Move a Mussel: This website is dedicated to educating our community about the threat the mussels pose to recreational opportunities, our environment, and economy.
  • National Invasive Species Council: This intergovernmental organization works to sustain and expand Federal efforts to safeguard interests of the United States by preventing, eradicating, and controlling invasive species, as well as restoring ecosystems and other assets impacted by invasive species.
  • Play Clean Go: An education and outreach campaign for outdoor recreationalists. The campaign promotes awareness, understanding, and cooperation by providing a clear call to action to be informed, attentive and accountable for stopping the spread of terrestrial invasive species.

Learn More

The Stop Aquatic Hitchhikers! campaign launched in 2002 and has become the face of aquatic invasive species prevention over the years with its iconic brand empowering individuals to become part of the solution. In 2008, the phrase “Clean Drain Dry” entered into the national vocabulary of aquatic invasive species prevention.  Instead of burdening people with remembering lengthy descriptions about the desired actions they could take, the Clean Drain Dry phrase became an easy to remember substitute for best management practices.

SAH-Brand

Wildlife Forever, a Minnesota-based conservation organization and Stop Aquatic Hitchhikers! partner, used this verbage to develop the Clean, Drain, Dry Initiative. During its 2017 refresh, the Stop Aquatic Hitchhikers! campaign collaborated with Wildlife Forever to incorporate the Clean Drain Dry message as a new tagline to help recreational users remember these critical prevention steps. The box on the right shows the differences between the original and newly evolved brand signatures.

Learn more about “Clean, Drain and Dry”:

Learn about inspecting and decontaminating a boat:

Learn more about collaborative efforts to prevent aquatic invasive species:

Learn more about aquatic invasive species and their harmful impacts:

General:

Invasive Mussels:

Communicating Effectively About Aquatic Invasive Species Issues

Learn from the work and experience of others! In 2003, a multi-state conservation grant was awarded to help address aquatic invasive species communications issues.  This project involved multiple partners including the International Association of Fish and Wildlife Agencies, U.S. Fish and Wildlife Service, state fish and wildlife agencies and their respective in-state and regional partners.

Download the Report now!

Within the Report you will find:

  • Comprehensive Communication Strategies. You’ll find information on how Arizona, Missouri, New Hampshire and South Carolina increased their capacity to address aquatic nuisance species issues through development of comprehensive communications strategies. You will also find communication strategies and evaluation tools that you can use to assist development of your own strategies.
  • Strategies for effective responses. You’ll find information on how to develop a stronger voice and greater capabilities when addressing regional and national aquatic nuisance species regulation and enforcement issues.