At fishpond, there is a passion for creating products that stretch the boundaries of traditional product design and set new standards for functionality. With our roots firmly planted in our core fishing market, we have expanded our portfolio of products to include several new items targeting the outdoor adventure travel and lifestyle segments.
Fishpond is headquartered under the peaks of the Colorado Rockies, which provides us with the perfect testing ground for our new product designs. The land and water here inspire us to focus on rugged construction and enable us to evaluate the performance we build into each and every one of our products. As we enter our second decade, our commitment to you our customer remains unchanged. We will maintain a laser focus on designing the finest fishing and outdoor lifestyle products available today.
Fishpond is excited and very proud to be joining Patagonia as the only other fly fishing manufacturer certified as a B Corporation. Together with 1300 other companies in 50 countries, we use the power of business to solve social and environmental problems. This prestigious designation is awarded to companies that meet higher standards of transparency and accountability for the greater good of society. B Corporations are a diverse community with one unifying goal: to redefine success in business by making our world a better place to live within, not only for humans but for all species. This ultimately means we are legally committed to working for environmental and social benefit, which goes beyond our financial performance as a company.
And one of the most challenging issues we are facing are the impacts of aquatic invasive species. As a fishing products company, we have a responsibility to help our customers understand these issues and empower our customers to become part of the solution. Fortunately, one of our governmental partners, the U.S. Fish and Wildlife Service, has developed an international social marketing campaign that targets those who recreate on the water, promotes prevention behaviors and enables all who enjoy our aquatic resources to help with this global conservation challenge. By promoting individual prevention and activity-specific conservation behaviors, fishpond strongly supports the Stop Aquatic Hitchhikers campaign and wants our customers to help conserve the resources we all love. Click on the following link to see how fishpond has integrated the campaign into our website and to see how we believe it is everyone’s responsibility prevent the introduction and spread of these harmful species.